Know the score.   the more you know., a new site that gives ethical ratings to consumer products, is a much-needed concept. The free trial reports on coffee, computers, electricity suppliers, toothpaste + others make interesting reading, but it's a shame that the majority of the content is subscriber-only. Early days yet, but why not hook this scoring system in with a shopping search engine such as froogle or kelkoo? - not only would you provide ethiscore with a potential business model but you'd also give us punters an easier and more intuitive route to the information.
23 May, 2005 | social & ethical issues

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Online musings of Richard Alderson: aspiring social entrepreneur, writer, photography-lover and closet geek.


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